About Us

55/Redefined is the UK’s champion for the over-55s. We’re a disruptor. We’re here to challenge the status quo. We reject the idea that the most dynamic part of life is before 55. We advocate for age diversity, positivity and inclusion across all areas of life. As a population, we’re living longer than ever and currently have an outdated approach towards ageing and life after 55 that no longer serves us. The concept of a pension and retirement was coined in post-war times in the 1940s. This means we are still living with a mindset that has been around for more than half a century.

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It’s our mission here at 55/Redefined to embody a movement and champion change at a societal and policy level. We powerfully reject the common stereotypes and prejudices that create barriers to what one can achieve over 50. Whilst people accept getting older means getting wiser, we believe that it also means being bolder and more dynamic in our decision making and demanding more from life.

We are for the vibrant, thrill-seeking, healthy, young-minded, future-focused, on-the-pulse, passionate, fun-loving, who have that you-bet-your-ass-I-can-do attitude who want to be a part of it. With information and insight on careers, finance, legal and lifestyle inspiration for the affluent 55-plus demographic, we aim to be the most-trusted authority and the go-to source for over-55s.

In order to create meaningful change, we will bring you the stories and showcase the lives of entrepreneurs, leaders, creatives, philanthropists, scientists, lobbyists, everyday people, and more, who all, after the age of 55, are achieving their greatest accomplishments, living their most-fulfilled lives and making their biggest impact.

Whether someone is looking for professional work (because one career is never enough), seeking financial and legal solutions (because tailored expertise can be a gamechanger) or is on the hunt for authentic lifestyle inspiration (because if you appreciate life more, you should do more), we set out to take the world on a journey and prove that success, happiness and possibility have no age limit.

Membership is free and benefits include complimentary services such as:

  • Holiday offers from our travel partner Mr & Mrs Smith
  • Careers portal to search and apply for job roles specifically aimed at our members
  • Online learning and development courses
  • Personal behavioural profiling to support career change and increase confidence
  • E-wallet for convenient and secure access to all your documents online
  • Mid-life Financial MOT to assess the best options for you to achieve your future goals
  • Exclusive deals with carefully selected lifestyle brands in fitness, fashion, watches and many more
We aim to be the most-trusted authority and the go-to source for over 55s

The 55/Redefined Best Partner Promise

As the UK’s champion for over 55s, our Partner Promise recognises products and services – such as financial, legal, insurance, education and lifestyle – that set out to make life simpler and more seamless for you, so that you can spend more time living and doing the exciting things.

We hand-pick and vet each business that is awarded the 55/Redefined Partner Promise Badge based on our own vigorous assessment benchmarks, analysis and regular evaluations. Each partner we work with is selected because they share our values, including the following:

Champions of anti-ageism, diversity and inclusion across all areas

Quality of service and experience

Hold trust, transparency, and value to the customer at the centre

Works to make life, more seamless so there's less hassle and more time for living

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Our partners

As the UK’s champion for over 55s, our Partner Promise recognises products and services – such as financial, legal, insurance, education and lifestyle – that set out to make life simpler and more seamless for you, so that you can spend more time living and doing the exciting things.

Read more

As the UK’s champion for over 55s, our Partner Promise recognises products and services – such as financial, legal, insurance, education and lifestyle – that set out to make life simpler and more seamless for you, so that you can spend more time living and doing the exciting things.

Read more

As the UK’s champion for over 55s, our Partner Promise recognises products and services – such as financial, legal, insurance, education and lifestyle – that set out to make life simpler and more seamless for you, so that you can spend more time living and doing the exciting things.

Read more

As the UK’s champion for over 55s, our Partner Promise recognises products and services – such as financial, legal, insurance, education and lifestyle – that set out to make life simpler and more seamless for you, so that you can spend more time living and doing the exciting things.

Read more

As the UK’s champion for over 55s, our Partner Promise recognises products and services – such as financial, legal, insurance, education and lifestyle – that set out to make life simpler and more seamless for you, so that you can spend more time living and doing the exciting things.

Read more

As the UK’s champion for over 55s, our Partner Promise recognises products and services – such as financial, legal, insurance, education and lifestyle – that set out to make life simpler and more seamless for you, so that you can spend more time living and doing the exciting things.

Read more