55/Redefined is the UK’s champion for the over-55s. We’re a disruptor. We’re here to challenge the status quo. We reject the idea that the most dynamic part of life is before 55. We advocate for age diversity, positivity and inclusion across all areas of life.

As a population, we’re living longer than ever and currently have an outdated approach towards ageing and life after 55 that no longer serves us. The concept of a pension and retirement was coined in post-war times in the 1940s. This means we are still living with a mindset that has been around for more than half a century.

It’s our mission here at 55/Redefined to embody a movement and champion change at a societal and policy level. We powerfully reject the common stereotypes and prejudices that create barriers to what one can achieve over 50. Whilst people accept getting older means getting wiser, we believe that it also means being bolder and more dynamic in our decision making and demanding more from life.

We are for the vibrant, thrill-seeking, healthy, young-minded, future-focused, on-the-pulse, passionate, fun-loving, who have that you-bet-your-ass-I-can-do attitude who want to be a part of it. With information and insight on careers, finance, legal and lifestyle inspiration for the affluent 55-plus demographic, we aim to be the most-trusted authority and the go-to source for over-55s.